How to advertise on twitter
You have a great business and a compelling offer, but you’re looking for ways to get the word out faster and more efficiently.At Magpie, we are about generating a conversation for your brand within a social networking context – Twitter. With more than 2 Million* reachable Twitterers, Magpie is currently Twitter’s largest and fastest-growing ad network. Magpie enables you to deliver controlled, relevant and targeted messages into a highly engaged and responsive marketplace. Unlike traditional online advertising methods, Magpie identifies key influencers for your brand and engages them to spread the word – directly from you to their Twitter friends.
Things You’ll Need:
- Magpie account
- Twitter account
- Internet connection
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Step 1
Create your ad message. Write your unique value proposition of your product in 140 chars. Include benefits for the customers. Enable users to sign up for your service or product by including some ” Call to Action” message in the ad.
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Step 2
Include some keywords in the ad to attract the target audience.Use hash tags in the message, so that it can be tracked by other twitter users.
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Step 3
Set your budgets. The number of Twitterers your campaign could reach is then automatically calculated. Set up analytics account to track the ROI of the campaign. Compare CPC, CPL on a daily basis for better allocation of budgets.
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Step 4
Magpie identifies the most influential Magpie-Twitterers based on your selected keywords.If there are other advertisers wanting the same
Magpie-Twitterer as you, an automated online auction will commence. Your bid price for this is calculated from your campaign budgets. -
Step 5
The highest bidder wins the right to this Magpie-Twitterer at the price of the second highest bid – this becomes your actual CPM rate for this campaign.
For example: Angelo had the highest bid, but wins the right to this Magpie-Twitterer at Suzi’s lesser rate.
